Privacy Policy

Last updated: February 6, 2026

DYFY (“we,” “us,” or “our”) operates this website through the Wix.com platform to offer apparel and related products. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our site or make a purchase.

By accessing or using our website, you agree to the terms of this Privacy Policy.

Information We Collect

Personal Information You Provide

When you make a purchase, create an account, sign up for alerts, or contact us, we may collect:

Full name
Email address
Shipping and billing address
Phone number
Payment details (processed securely by third-party providers; DYFY does not store full payment information)

Automatically Collected Information

When you browse our site, we may automatically collect:

IP address
Browser type and device information
Pages visited and interaction data
Cookies and similar tracking technologies

How We Use Your Information

We collect and use your information to:

Process orders and payments
Deliver products and order confirmations
Communicate with you regarding purchases, updates, or support inquiries
Send marketing communications (only if you opt in)
Improve our website, services, and customer experience
Detect, prevent, and address fraud or security issues
Comply with legal and regulatory obligations

Wix Platform & Data Storage

Our website is hosted on Wix.com. Wix provides the online platform that allows us to sell our products and services.

Your data may be stored through Wix’s data storage, databases, and general Wix applications. Wix stores data on secure servers behind a firewall and follows industry-standard security practices.

Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties only when necessary, including:

Payment processors and financial institutions
Shipping and fulfillment partners
Marketing and analytics providers
Website hosting and technology providers (including Wix)
Legal authorities when required to comply with applicable laws

These third parties are authorized to use your information only as necessary to provide services to us.

Cookies & Tracking Technologies

We use cookies and similar technologies to:

Enable essential site functionality
Analyze site traffic and performance
Improve personalization and user experience

You may choose to disable cookies through your browser settings. However, doing so may limit certain features of the site.

Marketing Communications

If you opt in to receive marketing emails or SMS messages, you may receive updates about product launches, promotions, and brand news.

You can unsubscribe at any time by using the link in our communications or by contacting us directly.

Your Privacy Rights (U.S. & California Residents)

Depending on your location, you may have the right to:

Request access to the personal data we hold about you
Request correction or deletion of your personal information
Opt out of marketing communications
Request information about how your data is shared

California residents may exercise rights under the California Consumer Privacy Act (CCPA).

To exercise any of these rights, please contact us using the information below.

Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information. While no system is entirely secure, we follow industry best practices to reduce risk.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. Updates will take effect immediately upon posting to this page, with the revised date reflected above.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us at:

Email: dyfy2024@gmail.com
Brand: DYFY – Do You. For You.